The Jordan Strategy Forum and the Businesswomen's Committee of the Amman Chamber of Commerce organized a Knowledge Sharing Session titled "Enhancing Your Journey in the E-Commerce World" with trainer and digital marketing expert Ehab Abu Dayeh. This event was part of the partnership between the Jordan Strategy Forum and the Amman Chamber of Commerce to conduct joint activities and events.

H.E. Nesreen Barakat, CEO of the Jordan Strategy Forum and Chairwoman of the Businesswomen Committee, underscored the importance of this collaboration in exploring e-commerce opportunities, especially for women entrepreneurs, to empower them with the necessary skills, keep them updated on digital trends, reach more customers, and diversify their economic activities.

Trainer Ehab Abu Dayeh explained various aspects of e-commerce and emphasized its significance in today's business landscape. He also highlighted the importance of certain technical tools in market analysis to understand consumer behavior and improve digital presence and brand positioning.

The session included an interactive discussion with participants on digital marketing, tools, supply chain management, and future e-commerce developments. Additionally, the session addressed regulatory challenges hindering e-commerce market access, underlining the need to address these obstacles for business growth.